McDonald

Their Challenge

They wanted to keep their customers attentive, engaged and loyal through personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc.
They also wanted a platform where they can track their ROI on marketing campaigns.
They wanted to reach out to a wide audience by exploring new channels for which they needed mobility presence.

Our team proposed and then designed/developed Customer Engagement Platform which has the following components:

Following components were delivered