McDonald

Their Challenge

Our Solution

  • They wanted to keep their customers attentive, engaged and loyal through  personalized offers & promotions according to the users’ behavior, demography,  past purchase experience etc.
  • They also wanted a platform where they can track their ROI on marketing  campaigns.
  • They wanted to reach out to a wide audience by exploring new channels for which  they needed mobility presence.

Our team proposed and then designed/developed Customer Engagement Platform  which has the following components:

  • Admin Web Portal
  • Android Mobile Application
  • iOS Mobile Application
Following components were delivered
  • Customer Segmentation
  • Campaign
  • Personalized Offers
  • Reports & Analytics
  • Proximity Marketing with GPS + Beacons